Successful establishment of an online sales channel requires clear-cut goal definition as well as effective implementation.
The following issues must be taken into consideration to develop a sustainable concept:
- organisation structure,
- budget scope,
- competitors constellation,
- market places usage,
- big data usage,
- CRM (Customer Relationship Management) system integration,
- ERP (Enterprise-Resource-Planning) system integration,
- regional, national or international bandwidth.
Communication between e-commerce systems and existing IT system landscape such as ERP (Enterprise-Resource-Planning), CRM(Customer Ralationship Management) and PIM (Product Information Management) allows for confronting and resolving challenges.