The success of an online marketing campaign (including SEO, SMM) depends on different factors, especially on the company’s (clearly defined) goalsand a thorough analysis and understanding of what the competition is or will be in the future..
Through deep analysis of the competition, a viable budget for mid-term online marketing can be established.
Web-analytics contributes to the following:
- visitor behavior analysis,
- a more accurate configuration of current online marketing and SEO campaigns.